The Netherlands Bloeit paviljon (The Netherlands in Bloom Pavilion) was on display at the Floriade 2012. In this pavilion visitors learned more about the passionate people behind the products of the Dutch agriculture and horticulture. People can choose an amuse from a bar annex conveyor belt. This amuse activates a film portrait of the person behind the product.

I worked on the development of the overall concept and designed the graphics for the pavilion.

The Nederland Bloeit paviljoen won The Floriade award Organization and Presentation.